Fractional CFO
Senior financial input without the cost or commitment of a full-time CFO.
- Reporting that explains performance
- Cash-flow, budgets and forecasts
- Margin, KPIs and financial controls
Fractional CFO & Tax Advisor · Dubai
The numbers are only useful if they help you decide.
I work directly with UAE business owners and management teams on profitability, cash flow, reporting, planning and tax.
Senior finance experience when you need it, without adding a full-time CFO.
Book a conversation →
Direct advice. Senior review. Useful decisions.
30 years UAE & GCC experience
FCCA · CMA · UAECA · MBA
FTA Tax Agent
Founder of Audiix
When accurate accounts are no longer enough.
As a business grows, the questions change. These are not bookkeeping questions. They are management questions.
Can we afford the next hire?
Why is revenue up but cash still tight?
Which clients or projects actually make us money?
What should next year's budget look like?
What does this decision mean for tax?
Should we distribute, reinvest, or keep the cash in the business?
They need someone who understands both the business and the numbers behind it. That's the role I take on.
CFO advice, with tax already in the room.
A financial decision can create a tax consequence. A tax decision can affect cash flow, structure and profitability. I work across both.
Tax advisory
Tax advice that is considered before the business decision is made.
- UAE Corporate Tax and VAT
- Tax implications of key decisions
- Records that support your tax position
Specific decisions & projects
Experienced finance support for a decision, a project or a demanding period.
- Business valuation and financial models
- Reporting and control reviews
- Information for owners, boards or head office
You work with me.
Most owners don't need more financial terminology. They need someone experienced who can understand the business, look at the numbers and have a useful conversation about what to do next.
Direct involvement from the first conversation to the technical review.
More about my background
Experience behind the advice.
Senior finance and tax credentials, grounded in long experience in the UAE and GCC.
- 30 years
- UAE & GCC finance experience
- FCCA
- Fellow of the Association of Chartered Certified Accountants
- CMA
- Certified Management Accountant
- UAECA
- UAE Chartered Accountant
- MBA
- University of Wollongong in Dubai
- UAE Tax Agent
- Registered with the Federal Tax Authority
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The value of the work is felt in the clarity it brings to the people running the business.
Everything appears clear and well-organized. Immense thanks to you and your wonderful team.
When does a fractional CFO make sense?
Usually, there is a point between “our accountant handles it” and “we need to hire a CFO.” You may be there if:
- You have accounts, but still struggle to understand performance.
- Cash flow needs more attention.
- You want proper budgets and forecasts.
- Management reporting needs to improve.
- Tax is becoming part of more commercial decisions.
- A full-time CFO would be unnecessary or premature.
How we start.
First, we talk.
No presentation. No long questionnaire before we've even spoken. Tell me about the business, how you currently manage finance and what you are trying to solve.
Then I look at the numbers.
If it makes sense to proceed, I'll review the reports, accounts, cash flow, tax position and finance processes relevant to the work.
We decide what is actually needed.
That could be ongoing fractional CFO support, a defined advisory project or simply a few senior sessions around a particular decision.
A good CFO should make the business easier to understand.
If you've reached the point where you want a more experienced person involved in the financial side of the business, let's talk.
Book a conversation with Elsir →
No sales team. You'll speak with me.